Accenture – The New Rules of Platform Strategy in the Age of Agentic AI

This report explores the transformation of enterprise platform strategy in the context of agentic AI.

It highlights how companies can align people, platforms, and intelligence to drive business value, emphasizing that traditional enterprise platforms are becoming obsolete in an AI-first world. The study, based on a survey of over 1,000 executives across 12 countries and 10 industries, shows that organizations integrating AI, platform, and business strategies significantly outperform their peers, doubling revenue growth and increasing profitability by up to 37%. Leading companies treat platforms as dynamic systems of intelligence that continuously learn, adapt, and scale, modernizing digital cores and reimagining work structures for reinvention rather than replacement.