Activate Consulting – Technology and Media Outlook, 2026

The report focuses on analyzing key consumer trends, technological innovations, and industry dynamics that will shape the world of technology, internet, media, and corporate technologies in the coming years.

Key topics include the growth of consumer time and attention to technology and media, the impact of generative AI on web search, the dominance of video games, the need for a strategy for 'superusers' in business, and the transition to the era of spatial computing. It also examines major forces in corporate technologies, including C-suite perspectives on corporate AI and the demands for modern technological solutions.