Acxiom – The Dawn of AI-Curated Experience 2026
The dawn of AI-curated experience explores how customer experience (CX) will transform by 2026 through advanced AI technologies.
The report highlights AI's evolution from a support tool to the architect of modern CX, enabling personal and empathetic experiences by interpreting context, anticipating intent, and orchestrating interactions across touchpoints. It emphasizes consumer acceptance of AI when control is retained, focusing on personalization, speed, simplicity, convenience, and emotional connection. Ethical principles and strong data foundations are critical, with trends including conversational interfaces, platform unification, and empathetic interactions. Research is based on surveys of 4,000 consumers in the US and UK and 600 business leaders.
