Adjust – Mobile App Trends: 2026 Edition

This report provides a global benchmark of mobile app performance and trends for 2026.

It highlights key statistics such as over 112.1 billion app downloads in 2025, 5.8 billion unique smartphone users worldwide, and consumer spending on apps reaching $167 billion with a 10.6% year-over-year increase. The app economy is projected to exceed $1.23 trillion by 2035, and mobile technologies are expected to generate 8.4% of global GDP by 2030. The report also emphasizes the growing complexity of the mobile marketing landscape, the importance of AI, automation, multi-platform strategies, and precise attribution for campaign optimization and ROI.