AR/VR trends to watch in 2022 and beyond

CBInsights reports that augmented and virtual reality (AR/VR) are back in the limelight, thanks to the rise of the metaverse - immersive shared digital worlds. In response, big tech has invested heavily, including Meta (formerly Facebook), which sunk $10 billion into its AR/VR unit, Reality Labs, in 2021. Companies are taking note, with a new Quest Pro headset recently unveiled by Zuckerberg catering to the corporate segment. CBInsights acknowledges that this isn't the first time AR/VR has experienced hyped attention, with a previous peak in 2016 before a consumer fatigue set in by 2019. Looking ahead, the report suggests AR/VR will be the main way consumers engage with digital experiences, and companies should monitor the trend carefully.