Bain – Innovation Report 2025

The main theme of the report is how leading companies scale bold ideas.

Key findings include: Innovations are a growth strategy for companies looking to expand beyond their core business. Success in innovation is not always linked to high R&D spending but rather to effective resource allocation. Artificial intelligence plays a central role in innovation but does not replace creativity and understanding of customer needs. Companies listed in Fast Company's 50 Most Innovative Companies show higher shareholder returns.