BCG – AI-First Companies Win the Future, Jul 2025

The main theme of the report is the discussion of the role of artificial intelligence (AI) in the future of the consumer goods industry.

Key findings include the use of AI to create competitive advantages and transform organizations, the importance of AI adoption for growth and adaptation to new economic conditions, and how AI can significantly change financial performance, workforce structure, and organizational work models. Sector leaders use AI to enhance research, innovation, brand building, commercial execution, and performance management. Overcoming obstacles for successful AI implementation in companies is necessary.