BCG – AI-First Companies Win the Future, Oct 2025

Summary

AI is transforming the retail sector by enabling companies to create competitive advantages through advanced technologies.

This report highlights how AI technologies such as predictive, generative, and agentic AI are reshaping retail organizations, accelerating investments, and driving tangible returns. It emphasizes the importance of strategic integration of AI agents, evolving operating models, and leadership focus on bold ambitions and accountability to succeed in the AI-driven future of retail.

Region: Global

Published: October 2025

Author(s): BCG

Language: English

Tech drivers: AI Mobile Social Media

Social drivers: Sustainability and ethics

Geopolitical drivers: Supply chains disruption Workforce availability

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