BCG – Unlocking the Value of GenAI in Automotive, Oct 2025
Summary
This report explores the impact and value of Generative AI (GenAI) in the automotive industry.
It focuses on how GenAI is transforming the automotive sales journey from discovery to purchase, highlighting key areas such as marketing and sales where GenAI can drive rapid innovation and significant EBIT uplift. The report outlines strategic plays for automotive stakeholders to capture GenAI’s full potential through deployment, reshaping partnerships, and inventing branded assistants.
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