Capgemini – Generative AI in organizations

This report provides a comprehensive introduction to the transformative impact of generative AI on large businesses across various industries. The report identifies top use cases for generative AI in IT, sales, and marketing, and offers actionable recommendations for business leaders to kick-start their organizations' generative AI journeys. The report leverages a comprehensive analysis of 1,000 industry leaders across 13 countries, each at varying stages of generative AI implementation. The report highlights that organizations view generative AI as an accelerator rather than a disruptor, and that high tech leads in implementing generative AI. The report also identifies the industries that are most likely to be significantly disrupted by generative AI, including automotive, consumer products, retail, financial services, telecom, energy and utilities, aerospace and defense, high tech, industrial manufacturing, and pharma and healthcare. The report concludes that generative AI has the potential to create new opportunities for growth and innovation, and that organizations that embrace this technology will be better positioned to compete in the digital economy. Overall, this report provides valuable insights for business executives who are interested in understanding the pragmatic applications of generative AI and how it can help their organizations achieve their strategic objectives.