Contagious - Most Contagious Report - Trends 2023

Contagious' Most Contagious Report examines trends for 2023 and highlights the potential of the metaverse, which is predicted to have a worth of $13 trillion by 2030 according to Citibank. The report mentions that there has been a significant amount of investment in the metaverse this year, with Meta investing billions into its Reality Labs division to develop metaverse and VR projects. However, the report also notes that despite the investment, the Horizon Worlds VR app has not seen much usage and that the real action is happening on gaming platforms such as Roblox and Fortnite, which are considered proto-metaverses.