CX Network – Global State of CX Tech, 2025

The main theme of the report is the analysis of customer experience (CX) management technologies and their impact on business.

Key findings include identifying priority technologies for CX leaders, such as artificial intelligence, automation, customer journey orchestration, and unified CX management. The report emphasizes the importance of technology in ensuring customer loyalty, operational efficiency, and competitive advantage. It includes real-world examples of CX transformation from companies like Global Payments, Unisys, and Virgin Atlantic, as well as insights from industry leaders such as Lowe’s, Liberty Specialty Markets, and Kia España.