Data.ai – State of Mobile, 2024

The report by Data.ai's report on the state of mobile in 2024 highlights the ubiquity of artificial intelligence (AI) in various industries. While generative AI chatbots and art generators have gained attention, AI functionality is present in almost every app. The report also emphasizes the significance of social media as a battleground for consumer spending. Platforms like TikTok have popularized in-app purchases, such as giving "tips" to content creators, which opens opportunities for subscriptions and in-app purchases (IAPs). Additionally, the report mentions the increasing demand for real-life experiences accompanied by mobile phones. Whether it's revenge travel, fans of artists like Taylor Swift and Beyoncé, or sports enthusiasts, consumers always want their phones with them. Non-gaming apps play a crucial role in driving mobile growth, with a YoY increase of 11%. Streaming, dating, and user-generated content (UGC) are among the non-gaming app categories that consumers can't live without. Although mobile gaming growth may lag, it still leads the gaming industry. While app store spending slightly declines, new releases and the entry of Asian Pacific (APAC) publishers into western markets contribute to the resilience of the mobile gaming market. This trend is similar to the rise of ecommerce platforms like Temu and SHEIN in the APAC region penetrating western markets.