Freshfields – Data Trends, 2024

Freshfields, a global law firm, has released its annual report on the top trends that will impact data law in the coming years. The report identifies eight key themes that are expected to influence the data landscape. These themes were identified by international specialists from Freshfields' global network to help clients plan ahead. The report highlights that a combination of emerging capabilities, new regulations, and other trends will pose fresh challenges for businesses. These challenges will affect their ability to make the most of the opportunities presented by data and allied technologies. The report aims to provide businesses and their in-house advisors with a useful guide to navigate this rapidly changing environment. Freshfields' report is based on the firm's experience in advising on high-profile and business-critical data mandates, as well as the expertise of its dedicated experts across the US, Europe, and Asia. The firm hopes that the insights from its global network and market-leading expertise will be helpful to businesses seeking to harness the opportunities offered by data, AI, and related technologies. The report is authored by Christine Lyon, Giles Pratt, and Christoph Werkmeister, who are Global Co-heads of the Freshfields data privacy and security practice.