Gartner – Top 10 Strategic Technology Trends for 2025

The report explores how trust and authenticity are reshaping digital experiences and consumer behavior in 2025. Accenture Song identifies five macro trends: the growing distrust in digital content, challenges parents face in managing technology for young users, the rise of the "impatience economy" driven by a demand for faster results, a focus on workplace dignity amidst AI integration, and a cultural "social rewilding" where people seek more authentic, offline experiences. As digital trust becomes harder to maintain, companies are encouraged to develop transparent and trustworthy content and services. The report highlights the evolving relationship between technology and consumers, urging brands to adapt to new dynamics to stay relevant and build loyalty.