GSMA – Mobile Economy North America, 2023

The introduction to GSMA's "Mobile Economy North America, 2023" report highlights the leading role of the United States and Canada in the adoption of 5G technology. Both countries have a strong demand from consumers and ambitious plans to expand their 5G networks. The focus for operators is now to generate a return on investment and improve coverage in less populated areas. The report estimates that by 2030, 5G will contribute over $200 billion to the GDP of North America and create 2.1 million jobs. It emphasizes the importance of monetizing 5G adoption, with operators aiming to enhance average revenue per user and overall revenue growth. The enterprise sector is expected to be a catalyst for future growth, especially through the use of generative AI for automation and improved customer service. However, ethical concerns surrounding AI and the need for its proper regulation must be addressed. The popularity of eSIM technology is on the rise, although consumer awareness of it remains limited. The report also highlights the increasing emphasis on circularity in the mobile industry, with a focus on reducing e-waste and promoting device recycling. North American operators are leading the initiatives in this area. In the fintech sector, operators are finding opportunities as more smartphone users engage in financial services like mobile banking and online shopping. The market competition in fintech is growing, with the introduction of new services such as buy now, pay later and high-yield savings accounts.