JLL – Data Center Outlook Global, 2024

The report highlights the significant impact of Artificial Intelligence (AI) on the data center industry. The industry has experienced rapid growth in the past decade due to increasing demand for cloud services and web-enabled devices. In 2024, AI and machine learning are driving a transformation in data center design, site selection, and investment strategies. One major challenge faced by the industry is the exponential growth in power requirements for data centers. This has led to a shortage of data center colocation supply, driven by regional power limitations. Data centers are also facing competition from other high-power users, such as electric vehicle infrastructure and advanced manufacturing. The European Commission predicts a 60% increase in electricity consumption by 2030, necessitating significant investment in power generation capacity to meet renewable energy targets. This presents both opportunities and threats to the data center industry. The report focuses on the impact of power dynamics on the industry and explores how developers and operators can navigate these challenges. It includes case studies showcasing innovative approaches taken by the sector as it evolves in response to the changing landscape.