KPMG – Deepfake: How Real Is It, Dec 2024

The KPMG report investigates the rise of deepfake technology and its implications for businesses and society. This report explores the growing use of deepfake technology and its potential to disrupt various industries, including entertainment, politics, and security. It highlights how deepfakes are created using artificial intelligence and machine learning algorithms, enabling the generation of highly realistic yet fabricated videos and audio. The report addresses the challenges deepfakes present, such as misinformation, identity theft, and cybersecurity risks. It also examines the regulatory and ethical considerations surrounding their use and offers strategies for businesses to mitigate the risks posed by deepfakes, including developing detection tools and promoting media literacy.