KPMG – From Digitalization to AI, 2025
Summary
This report explores the transition from digitalization to artificial intelligence (AI) in the rental industry.
It covers AI definitions, trends, and 40 practical use cases relevant to rental companies, highlighting strategic applications such as fleet management, demand forecasting, and pricing optimization. The report notes that while AI adoption is still limited, many solutions exist at early maturity stages, and risks vary by company, requiring careful assessment.
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