Leta Capital – State of Phygital, 2023

Leta Capital's intro to the State of Phygital in 2023 highlights the concept of blending the physical and digital worlds to create a new reality. This evolution is driven by technology advancements and digitization, leading to a fundamental change in how we connect with each other and ourselves. Leta Capital is actively studying the impact of phygital across various industries, such as fintech and healthcare. The market for phygital devices, including smartphones, headsets, and wearables, was valued at $365 billion in 2022 and is expected to grow tenfold to reach $3.9 trillion by 2029. Furthermore, the global user base for phygital products is predicted to exceed 1.4 billion. The potential market for phygital is estimated to be a remarkable $216 trillion by 2030. The IT and E-commerce sectors emerge as the most promising areas for growth within the phygital framework. The IT sector is projected to have a market size of $34 trillion, while E-commerce is expected to reach $44 trillion. Major technology giants like Microsoft, Apple, Alphabet, Meta, Amazon, and ByteDance have already invested over $160 billion in the phygital space, indicating significant support and promising opportunities for expansion. Overall, Leta Capital sees phygital as a transformative force with immense potential, and the stage is set for extraordinary growth in the coming years.