McKinsey & Company – The Agentic Commerce Opportunity

The agentic commerce opportunity represents a significant shift in commerce, where AI anticipates needs, analyzes purchase options, negotiates, and executes transactions.

This is not just an evolution of e-commerce, but a reimagining of the shopping process itself, where the lines between platforms and services blur. By 2030, the B2C market in the US could reach $1 trillion in revenue due to agentic commerce, with global forecasts ranging from $3 trillion to $5 trillion. This trend could have an impact comparable to previous web and mobile commerce revolutions, but with faster development. Businesses must adapt to the new paradigm, addressing challenges of trust, risk, and innovation. Technically, this requires mastering and implementing new integration protocols, such as the Model Context Protocol (MCP) and Agentic Commerce Protocol (ACP).