MIT NANDA – The GenAI Divide: State of AI in Business, 2025

The report focuses on the adoption of generative artificial intelligence (GenAI) in business by 2025 and identifies the gap between high levels of technology adoption and low levels of transformation.

Key findings include that despite $30-40 billion investments in GenAI, 95% of organizations see no returns. The effectiveness gap is observed among both buyers (enterprises, mid-sized businesses, small businesses) and developers (startups, vendors, consulting firms). Only 5% of integrated AI pilots yield significant benefits, while most have no measurable impact on financial performance. Main issues include fragile workflows, lack of contextual learning, and misalignment with day-to-day operations. Four identified patterns defining the GenAI Divide are limited structural changes, enterprise paradox, investment biases, and execution advantages.