Sensor Tower – State of AI Apps Report 2025

The main theme of the report is the development and impact of AI applications in the mobile sphere and digital advertising.

Key findings include the expansion of AI's role in everyday life, transitioning from niche to mainstream use. The impact of AI on various verticals highlights the need for innovation to maintain competitiveness. There is a growth in downloads and in-app purchase revenues for generative AI applications in the first half of 2025, driven by competition among tech giants. User acquisition strategies are based on precisely aligning AI features with audience needs.