Sensor Tower – State of Mobile, 2026
Summary
The report analyzes the mobile app market landscape in 2025 and projects trends into 2026.
Key findings include the shift towards monetization-first strategies, consumer spending on non-game apps surpassing games, and the impact of generative AI. The report highlights the global nature of the mobile market with country-specific nuances, the evolving gaming sector focusing on efficiency, and significant growth in app downloads, revenue, and user engagement.
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