SensorTower – Gaming Spotlight, H1 2024

The North American markets drove revenue growth in mobile, PC, and Mac gaming, while major APAC markets like China and Japan saw slight declines in spending. Emerging markets like India and Indonesia contributed to growth in mobile spending in APAC, with Mexico, Saudi Arabia, and Poland leading the growth in mobile gaming spending in the Rest of the World region. The global mobile gaming market is dynamic, with emerging economies playing an increasingly important role in overall growth. Switch Lite games performed well in the U.S. and Japan but not in Western Europe, leading to revenue share rises in North America and Asia-Pacific. Regional PC and Mac game spending shares remained steady, with the ROW region picking up and Asia-Pacific losing ground due to regulatory pressures and macroeconomic softness. North America led in YoY share gains for home consoles, while Western Europe saw weak results possibly influenced by macroeconomic factors.