SensorTower – Japan Mobile Gaming, 2024

The report provides a detailed analysis of the mobile gaming market in Japan for 2024, covering both the App Store and Google Play. It examines revenue and download rankings of popular games and publishers, including IP-based, anime-style, and 'otome' games. The report also explores the expansion of Japanese games internationally and the success of international games in Japan. A case study of Zenless Zone Zero is included to offer insights into its success. Revenue data is based on estimated in-app purchases from the App Store and Google Play, while download data represents estimated downloads from these platforms. The data does not include ad revenue, third-party Android market revenue, or direct payments through other channels. Google Play data excludes mainland China.