State of Mobile 2023

Data.AI's State of Mobile 2023 highlights the current trend of a mobile-centric world, with app usage reaching an all-time high. Despite inflation affecting gaming spend, app services are defying recessionary headwinds. Consumer time and transactions in various verticals, such as gaming, retail, ride-hailing, and food, are hypercharging, and now finance, fintech, and edutech. Brands need to invest in developing app-based insights and capabilities to take advantage of the increase in user attention and time.