TrendHunter – Trend Report, 2025

In 2025, TrendHunter's top topics are still centered around AI, but this year marks a new stage of implementation and experimentation. Brands are focusing on enhancing their AI capabilities while also keeping an eye on emerging trends in a rapidly changing world. The 2025 Trend Report aims to provide a balance of AI opportunities and trends in key consumer categories. TrendHunter offers additional resources such as AI-themed Future Festival, AI keynotes and workshops, and AI readiness programs to help companies enhance their innovation journey. CEO Jeremy Gutsche encourages inspiring a culture of innovation and change, discovering new products and services, upgrading innovation skills, and saving time and money through fast research. The report covers a range of innovation projects including COVID-19, social media, globalization, big data, and more, reflecting the diverse trends shaping the future.