Visa – Super Apps, 2023

In this report, Visa Consulting & Analytics (VCA) discusses the growing popularity and global expansion of super apps. These apps combine various services into one user-friendly platform, making life easier for consumers. VCA aims to explore the growth drivers and trends of super apps from around the world. They also outline a roadmap for organizations seeking success in the super app landscape and provide a checklist of recommendations. A super app is a comprehensive mobile application that offers a wide range of consumer services, allowing users to access different products and services within one platform. These apps also provide an effortless payment process. The global super app market is already substantial, with an estimated worth of over US$60 billion in 2022 and is projected to grow by nearly 27% annually. By 2030, the market is expected to exceed US$426 billion.