Houlihan Lokey – Bike Market Insights, Nov 2024

Houlihan Lokey – Bike Market Insights, Nov 2024 provides a comprehensive analysis of the current state and future projections of the global bicycle industry. The report highlights the industry's recent volatility, noting a significant decline in revenues following the pandemic-induced surge. It emphasizes that, on average, 2021 marked the revenue peak, with subsequent drops of approximately 20% each year in 2022 and 2023, bringing most brands' revenues back to 2019 levels. The analysis identifies key challenges, including excess inventory, overcapacity, and price pressures, which have strained profit margins. Despite these headwinds, the report outlines potential tailwinds such as the rising interest in outdoor activities, increased sustainability consciousness, and enhanced urban mobility infrastructure, which may drive future growth. These insights aim to assist stakeholders in navigating the evolving dynamics of the bike market.