PwC – Overview of the ASEAN-6 Automotive Market, Feb 2025

The main theme of the report is the analysis of the automotive market in six ASEAN countries, including trends and forecasts.

Key findings: In 2024, passenger car sales in ASEAN-6 decreased by 5.4% to 3.28 million units. Chinese automakers are actively competing with Japanese ones, increasing market share through affordable electric vehicles. The adoption rate of electric vehicles in ASEAN-6 is growing, rising from 9% in 2023 to 13% in 2024. The ASEAN Free Trade Area (AFTA) promotes the development of regional automotive trade. Recommendations for market players: strive for operational excellence, review business models, and form strategic alliances.