PwC – Saudi Arabia’s Motorsport Ambition: Technology, Investment and the Future of Racing

The main theme of the report is the exploration of Saudi Arabia's ambitions in motorsport, focusing on technology, investment, and the future of racing.

Key findings include the growing popularity of Formula 1 and other motorsport formats such as electric and off-road racing. Saudi Arabia aims to become a global motorsport hub, using it as a catalyst for economic diversification, innovation, and global influence. Major challenges include regulatory complexity, environmental issues, talent shortages, and financial sustainability. Strategic investments in technologies like AI and sustainable materials will help Saudi Arabia shape the future of mobility and engineering.