British Airways – Travel Trends Report 2025

The main theme of the report is the analysis of travel trends that will influence consumer behavior in 2025. Key findings include the impact of social media on travel choices, as seen in the 'Taste Hunting' trend, a return to simpler and traditional forms of vacationing, reflected in 'Trad Holidays' and 'Paperback-Packers', the evolution of group travel termed 'Trip Collectives', and a shift in consumer priorities towards travel that develops special interests and hobbies, as in the 'Trivial Pursuits' trend.