CBRE – Global Hotel Investor Intentions Survey, 2024

In the CBRE Global Hotel Investor Intentions Survey 2024, over half of the 300 hotel investors surveyed worldwide are planning to increase their investments in 2024 compared to 2023, with only 14% expecting to decrease their investments. The plans for increased investment are driven by expectations of higher returns, price adjustments, distressed opportunities, and a lower cost of capital. Most investors are attracted to opportunistic and value-add hotel assets. In the U.S., upper-upscale and upscale/upper-midscale chain-scale targets are popular, while Canadian investors prefer lower- and middle-price tier chain scales. European, Mexican, Central American, and Caribbean investors favor higher-tier properties. Resorts are the most attractive property type in certain regions, while central business districts are favored by European and Canadian investors. Gateway cities are particularly popular among Asia-Pacific and European investors. Specific cities such as New York, London, and Los Cabos are expected to outperform in 2024.