CBRE – U.S. Hotel Investor Intentions Survey, 2025

The report by CBRE "U.S. Hotel Investor Intentions Survey, 2025" examines investor sentiment and trends in the U.S. hotel market. Sentiment among U.S. hotel investors is increasingly positive, with 94% of those surveyed expecting to maintain or increase their investments in 2025, up from 85% last year. Key reasons for increased allocations include an optimistic outlook for total returns and distressed investment opportunities. Central business districts (CBDs) and resorts are the most favored locations, with higher-priced chain scales being popular. CBRE projects RevPAR growth of 2.2% for urban locations and 1.5% for resorts, driven by increased group and business travel. Investors highlight labor, insurance, and capital costs as primary concerns but note a decrease in their severity. New York City remains the most attractive investment market, followed by San Francisco and Dallas. Lowering the federal funds rate to 3.75% is seen as necessary to boost investment activity.