Ipsos – The Metaverse and the future of travel

Ipsos conducted extensive research among travelers in five key markets - KSA, UAE, UK, USA, and China - to investigate the impact of the Metaverse on the travel and tourism industry. The Metaverse, a disruptive force that is increasingly moving beyond entertainment, has the potential to revolutionize the way people travel. The study demonstrates that travelers are excited about the possibilities presented by the Metaverse. It could greatly improve travel planning by providing enhanced virtual experiences and allowing travelers to explore destinations that were previously inaccessible, such as mount Everest. Ipsos offers five key insights based on the findings of the research. These insights provide valuable perspectives for the travel and tourism sector, highlighting the potential benefits and opportunities that the Metaverse brings. Overall, the research suggests that the Metaverse has the power to transform the travel industry, providing new and immersive experiences for travelers. It is important for businesses in the travel and tourism sector to understand and embrace the potential of the Metaverse to stay ahead in this rapidly evolving industry.