Knight Frank – UK Hotel Trading Performance Review, 2025

The main theme of the report is the analysis of the UK hotel sector's performance in 2024 and forecasts for 2025. Key findings include a recovery in hotel occupancy in 2024, leading to increased revenue and profits despite economic challenges. Major trends for 2025 involve the adoption of technology and automation to reduce costs, personalization of services using data, diversification of revenue sources, sustainable practices, and collaboration with local partners. The hotel sector is expected to face volatility due to rising labor costs, taxes, and potential declines in consumer confidence.