Lemongrass – Annual Travel Trend Report, 2026

This report focuses on travel trends for the year 2026, highlighting evolving traveler behaviors and industry shifts.

Key findings include a shift towards gentler, more understated, and joyful travel experiences, with travelers seeking comfort, connection, and simplicity rather than extravagance. The report also emphasizes regenerative travel, long-term value in tourism, systemic approaches to overtourism, political aspects of travel, and sustainability efforts such as AI itineraries and green eating. Emerging travel demographics and preferences, including midlife women redefining travel and a backlash against billionaire luxury, are explored. Nature and wellness-focused experiences like sauna vacations and radical rest are highlighted, alongside new industry metrics measuring meaningful impact.