Oxford Economics – Cruise Survey Trends Summary Report, March 2024

The Oxford Economics Cruise Survey Trends Summary Report for March 2024 reveals that cruise passengers are typically aged 55 years or older, with UK customers having the oldest profile (79% aged 55+) and German customers having the youngest profile (49% younger than 55). The most common age group in all markets except Germany was 65+, accounting for around 50% of passengers. Couples were the most common party type, with the highest incidence of customers with children seen in the US and Germany. The average party size was around 2.5 people in each market. The cruise regions visited were influenced by customer origin, with North Americans favoring the Caribbean or Alaska/British Colombia, Europeans opting for the Mediterranean or Northern Europe, and Australians preferring Australasia. Furthermore, most passengers preferred roundtrip cruises, with the majority embarking and disembarking from the same port. This trend was most prominent among US, UK, and German customers, with 80% or more choosing this option.