Retailstat – Movie Theater Industry Outlook, 2024

The main theme of the report concerns the state and prospects of the movie theater industry in 2024.

Key findings include a slow and uneven recovery of the movie theater industry post-COVID-19 pandemic. Major theater chains in North America have not reached pre-pandemic revenue and attendance levels. Many theaters have closed in recent years, impacting overall attendance. Positive changes were seen at the start of FY23 due to major releases like 'Mission Impossible: Dead Reckoning', 'Barbie', and 'Oppenheimer'. The industry was negatively impacted by writer and actor strikes in 2023. There is optimism about recovering film volumes in the second half of 2024 and in 2025-2026.