Sensor Tower – Travel Apps and Brands Market Insights, 2024

Sensor Tower's "Travel Apps and Brands Market Insights, 2024" report offers a comprehensive analysis of the global travel app market. The study highlights a 4.4% year-over-year increase in downloads, reaching 2.15 billion from January to September 2024, with projections exceeding 2.8 billion by year-end. Revenue saw a 19.5% rise, totaling $140 million in the same period, and is expected to surpass $180 million annually. The report identifies India, the United States, and China's iOS market as the top contributors to downloads. It also examines digital advertising trends, noting a 14% increase in U.S. travel brand ad spending, reaching $2.55 billion. Additionally, the report includes a case study on Trip.com, emphasizing its role in the market.