Skift – State of Travel, 2024

The State of Travel in 2024 marks a new era for the industry post-pandemic, with no COVID-19 impacts shaping its direction. The report explores the thriving state of travel, with growing businesses but lingering uncertainties about a potential global recession, Chinese traveler preferences, budget airlines, and AI technology adaptation. Skift Research's report offers 350+ insights for navigating this complex landscape, delving into consumer insights, sector deep dives, and executive perspectives. The goal is to provide a reference handbook for understanding and capitalizing on the opportunities in the travel industry in 2024. With a focus on consumer, business, and investment trends, the report aims to help companies and destinations adjust their strategies to benefit from the evolving travel landscape. Drawing on in-house research and third-party data sources, the report includes over 350 graphs and statistics to analyze the industry's current performance and guide its future trajectory.