Skyscanner – Travel Trends, 2024

Skyscanner's Travel Trends 2024 report highlights the latest trends in the travel industry and traveler behavior. The report combines Skyscanner's search and booking data with a consumer behavior study to reveal upcoming travel trends. With access to over 80 billion prices daily and serving millions of travelers worldwide, Skyscanner is well-positioned to identify the biggest trends for 2024. The report reveals that cultural exploration will be a priority for travelers in 2024. There is a diverse range of cultural curiosity among travelers, including gig trippers who travel to see their favorite artists and budget bougie foodies seeking the best food experiences at affordable prices. Despite the focus on cultural exploration, cost remains an important factor. Skyscanner's money-saving tools, such as the "Everywhere" search option, are gaining popularity. Additionally, travelers are looking to enhance their vacations in a cost-effective way. There is a growing trend of "luxe-for-less" experiences, where travelers are willing to upgrade their vacation experiences without breaking the bank. This includes upgrading to better quality food on flights or even flying business or first class. Skyscanner has identified seven travel trends for 2024, including culture-led travel vibes like gig tripping and budget bougie foodies, as well as behavior-led travel types like analog adventurers and luxe-for-less seekers. Overall, travelers in 2024 are seeking out cultural experiences and being drawn to the overall vibe of a destination, while still considering value for money.