Verizon – Annual State of Small Business Survey, Apr 2025

The main theme of the report is the state of small business, with a focus on the adoption of new technologies and the use of social media.

Key findings include the stabilization of new technology and AI adoption, with knowledge and understanding of AI continuing to grow. AI usage remains at 38%, but awareness of its business potential has increased by 4 points. Social media has a positive impact on business, and companies are increasing resources for engagement. Facebook, Instagram, and YouTube are the most popular platforms, with YouTube showing the most growth.