Adjust – The Gaming App Insights Report, 2026 Edition

This report provides comprehensive insights into the mobile gaming app industry for 2026.

It covers key trends such as user acquisition, retention strategies, monetization, and the increasing adoption of AI in mobile gaming marketing. The report highlights that mobile gaming accounted for 55% of the gaming industry's total revenue in 2025, with nearly 3 billion mobile gamers worldwide. In-app purchase revenue reached $81.8 billion, and players spent over 444 billion hours in mobile games. The industry is shifting focus towards higher lifetime value players and precision marketing.