Strategy& – Crypto Survey, 2023

Strategy& conducted a survey called the Crypto Survey 2023, which aimed to understand the investment behavior and needs of retail crypto and digital asset investors. The survey included almost 3,800 participants from several countries including Austria, Germany, Poland, Saudi Arabia, Switzerland, Turkey, and the United Arab Emirates. The key findings of the report are as follows: 1. The allocated share of total wealth in cryptocurrencies and digital assets is increasing across different regions. 2. Bitcoin continues to be the most popular digital asset among retail investors, while Ethereum has seen a significant decline in popularity. 3. Retail investors have remained invested in cryptocurrencies even after the crash and plan to further increase their commitments. 4. More than 70% of retail investors are optimistic about the future development of crypto markets in the next year. In summary, the Strategy& Crypto Survey 2023 provides insights into the investment trends and expectations of retail crypto and digital asset investors. It reveals the growing interest and confidence in cryptocurrencies among investors, with Bitcoin being the preferred choice.