Bain – Consumer Products Report, 2024

In 2023, the consumer products industry saw a significant increase in global sales due to rising prices, but now faces the challenge of reviving volume growth in most markets. Long-term success for companies in this industry is tied to positively impacting shareholders, consumers, customers, employees, and the environment. With uncertainties such as cost inflation, labor market constraints, and the end of ultra-low interest rates, executive teams need to prioritize volume-driven growth and acquire next-generation capabilities to stay competitive. The Bain & Company Consumer Products Report aims to help the industry navigate these challenges by surveying senior executives on their experiences and strategic priorities. The focus is on restoring profitable, volume-led growth, with questions surrounding the future of developed and emerging markets, the role of digital capabilities, and how to make progress towards sustainability goals. The report analyzes the industry's current position, the connection between growth and stakeholder impact, and the key issues that will shape strategic agendas in 2024 and beyond.