DCDX – Gen Z Screen Time Report, 2023

The DCDX – Gen Z Screen Time Report, 2023 focuses on measuring screen time and app usage among individuals. The report introduces two key metrics – Weekly Average Screen Time (WAST) and Daily Average Screen Time (DAST). WAST is the average time spent per week per person and is used to measure app usage. It specifically takes into account actions known as "pickups," which involve unlocking the phone and interacting with applications. Just unlocking the phone without opening an app is not considered a pickup. The report also includes data on the percentage of submissions where an application is listed among the Top 10 most used apps, known as % in Top 10. On the other hand, DAST is the average time spent per day per person and provides an overview of overall phone usage. These metrics are used to analyze and understand the screen time habits of Gen Z individuals.