EY – State of Consumer Products Report: Reclaiming Relevance

The main theme of the report is the analysis of the current state of the consumer products industry and the need to reclaim its relevance.

Key findings include: The consumer products industry is at a critical juncture where previous scaling strategies no longer guarantee success. Many large companies face a 'negative drift,' expressed in declining brand confidence and slowing innovation. Some companies resort to 'defensive scalability,' which may accelerate the loss of relevance. Others exhibit 'destructive optimism,' investing in technology and modernization to stay relevant.