FORERUNNER - The-dinner-party

The Forerunner "The-dinner-party" report provides an overview of the current state of the consumer in the modern era, where they are facing an uncharted era of humanity. The report notes that rarely have we seen a time in modern history that has been subject to change on the scale of what we have witnessed over the past several years. The report highlights that the global pandemic has shut down schools and offices, highlighting the flaws in many established institutions. The healthcare crisis has laid bare untenable realities about social inequities. Social and political unrest have spilled into the streets and onto our screens, permeating our consciousness. Climate change has accelerated into a daily reality and ever-present danger. Now, with a recession looming and rising inflation, people are forced to think hard about needs while navigating mounting uncertainty and personal and societal adversities. The report aims to provide insights into the current state of the consumer and the trends that are likely to shape it in the coming years, to help businesses make informed decisions about their strategies.